CUT AD SPEND 6X, TRIPLED PROFIT PER DEAL
Tristan A. & Matt R. | Atkins & Reed | Arkansas
Meet The Investors
Matt R. and Tristan A. - Arkansas
Tristan and Matt are partners in a real estate investment company based in Arkansas. Tristan is the visionary and sales leader; Matt is the integrator and operations brain.
They started like a lot of smart, hungry operators: Tristan left bad partnerships and bounced around entrepreneurial attempts; Matt walked away from a high-stress mechanical engineering job at Nestlé because he was tired of "solving Nestlé's problems" instead of his own.
Together, they scaled to roughly 140 doors in just a couple years. On paper, it looked impressive. In reality, it was fragile.
The Problem
Behind the door count, the business had serious issues:
- Backwards model: They chased "passive income" first, with almost no active income.
- Bleeding cash: A bad property manager racked up $35,000+ in delinquency while they were leveraged "to the gills."
- No operational standards: "We didn't know anything about anything. We should not have been buying all those properties."
- Stressful cash conversion: Flips, heavy rehabs, and traditional marketing meant money went out fast and came back slow.
- Marketing treadmill: They were spending about $30,000/month (nearly $100,000/quarter) on TV, PPC, PPL and more, for only 2–3x ROI with long cash cycles.
- Cash poor at the end of the month: "We were making money, but it never felt like there was a ton of money in the bank account."
They had doors, deals, and activity… but not freedom.
The Turning Point
Through a mutual connection (Rashad, Niche's technical co-founder), Tristan and Matt were introduced to Niche and the foreclosure / niche-list model.
They realized three things:
- Their old model required huge marketing spend and long timelines.
- Niche deals let them spend less, get bigger profits, and solve harder problems.
- Foreclosure and specialized distress deals aligned with their values: high profit and high emotional impact.
They joined the Niche Community, adopted the data, and committed to learning a completely different game.
The Results
Financial
Marketing spend: Down from about $30,000/month to roughly $5,000/month.
Average profit per deal: Up from $10,000–$12,000 to $25,000–$30,000+.
Deal volume: Previously ~5–6 deals per month; recently hit 6 contracts in a single week using Niche strategies.
Capital efficiency: Far fewer flips, more wholesale / wholetail, much faster cash conversion.
Flagship Niche deals:
Foreclosure rescission deal: Nursing-home mom, property already foreclosed and in the bank's name. Tristan & Matt convinced the bank to rescind the sale, brought payoff funds, and structured the exit. The family walked away with about $200,000; Atkins & Reed netted around $140,000 on the deal.
Medicaid / TennCare save: Seller in a nursing home on Medicaid, at risk of losing benefits if the house was sold wrong. They coordinated with an attorney, structured the sale to protect benefits, gave the seller ~$30,000, and still sold the property at retail.
These are high-skill, high-profit deals traditional investors never touch.
Business
Team grew to 7 people: Tristan (visionary/sales), Matt (integrator/dispo/ops), 2 acquisitions reps, door knockers, a follow-up specialist, and an admin.
Shifted from spray-and-pray inbound to tight outbound on Niche lists, with a healthier, lower-stress cash profile.
Culture upgraded:
“We have fun, but we also have standards… I want to be the Nick Saban of this damn wholesaling business.”
Their targets now: $2–3M in revenue, 50–60% margins, and using Niche cash to buy bigger commercial deals where the whole team shares equity.
How They Got There
Key moves Tristan and Matt made with Niche:
- Cut bloated marketing and reallocated focus to Niche foreclosure / niche distress lists.
- Swapped volume-of-leads for quality-of-deals: smaller spend, bigger spreads, faster payback.
- Implemented outbound systems: acquisitions reps, door knockers in markets, and a follow-up specialist for high-touch sellers.
- Went deep on problem-solving: learned Medicaid, foreclosure rescission, and other "hard" scenarios most investors run from.
- Codified roles:
Tristan: visionary, sales manager, culture, strategy, and process design. Matt: integrator, dispositions, CRM / KPI implementation, project and remodel orchestration.
They took the play, executed consistently, and let the proof (profits and saved sellers) stack.
Final Thoughts
Tristan's advice to investors stuck in today's tougher market:
“Just stick with it… When you're starting out something new, you're going to suck. How long can you stick with it determines how successful you can be.”
Matt's reminder:
“Everything's hard. You just get to choose your hard. Money comes and money goes… work your booty off.”
They were already good operators. Niche gave them a sharper game: lower spend, bigger deals, faster cash, and a business that actually feels worth scaling.
DO YOU WANT MORE SIGNED CONTRACTS, NOT JUST MORE LEADS?
Watch the short case study showing how Niche investors use the Niche Operating System to turn fresh daily distress data into predictable signed contracts and closed deals.